After 100+ bids, it almost always comes back to one of three things
Your Buyer. You’re answering the questions, but not the people behind them.
Your Foundation. Your template is so thin the deadline goes to rewriting the basics.
Your Response. Sales knows things the proposal never says, and evaluators have to hunt for your answers.
Usually one is costing you the most. Find out which one, and the one thing to fix before your next bid.
